Naslov
Modern approach to the marketing concept of Nikola Tesla memorial center bisiness – Smiljan

Autori
Pupavac, Drago ; Baburić, Marija

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, stručni

Izvornik
22nd CROMAR Congress Marketing challenges in new economy : Proceedings / Križman Pavlović, Danijela ; Benazić, Dragan - Pula : Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2011, 952-970

ISBN
978-953-749845-0

Skup
22nd CROMAR Congress Marketing challenges in new economy

Mjesto i datum
Pula, Hrvatska, 6-8.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Podatak o recenziji nije dostupan

Ključne riječi
Marketing concept ; Nikola Tesla Memorial Center - Smiljan ; consumers

Sažetak
Starting from the thesis that with the full implementation of modern marketing concept we can improve the efficiency and effectiveness of operations of Nikola Tesla Memorial Center - Smiljan and thus provide significant support to economic development of Lika-Senj County, the fundamental objective of this study is to investigate the specifics of marketing as a business concept or logic, i.e. the doctrine in business of the Memorial Centre. The research topic of importance to this work consists of more dimensions of contemporary approaches to the marketing concept of operations. In accordance with this the purpose of this study is: 1) to explore how the Memorial Centre can best adapt its own resources and economic objectives of its business to customers' needs, i.e. to economic development of Lika-Senj County as a whole, 2) to explore opportunities for integration of all elements and activities through marketing into one integrated system, and 3) to explore the use of the Internet and other digital technologies as a support to modern marketing concept.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA