Pregled bibliografske jedinice broj: 540425
Media preferences of digital natives' internal communication : A pilot study
Media preferences of digital natives' internal communication : A pilot study // Public relations review, 37 (2011), 1; 84-86 doi:10.1016/j.pubrev.2010.12.004 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 540425 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Media preferences of digital natives' internal communication : A pilot study
Autori
Friedl, Julia ; Tkalac Verčič, Ana
Izvornik
Public relations review (0363-8111) 37
(2011), 1;
84-86
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
digital natives; new social media; iInternal communications
Sažetak
Contemporary generations of employees are living in a completely different environment than previous generations, shaped by easier information gathering and access to knowledge. For employers, it raises an important question: what media preferences do digital natives have regarding internal communication channels? This study revealed that employees still favor traditional internal channels, in spite of a strong preference for social media in their private lives.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0661686-2342 - Procjena i unapređenja kapaciteta civilnog društva za pružanje socijalnih usluga (Pavičić, Jurica, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Profili:
Ana Tkalac Verčič
(autor)
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
