Naslov
Implementation of Balanced Scorecard model at University

Autori
Dražić Lutilsky, Ivana ; Broz Tominac, Sanja ; Dragija, Martina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
MSKE2011 - Managing Services in the Knowledge Economy / Rui, Silva ; Eduardo, Tome - Vila Nova de Famalicão : Universidade de Vila Nova de Famalicao, 2011, 711-721

ISBN
978-989-640-103-0

Skup
MSKE 2011 International Conference

Mjesto i datum
Famalicão, Portugal, 13.07.2011. - 15.07.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Balanced Scorecard; performance measurement; perspectives; indicators; institution of higher education; Croatia

Sažetak
Balance Scorecard is considered as a basic organizational framework or toll for following processes in business subject. Balance Scorecard is a model of carefully chosen indicators collective and measures derived from the strategy of business unit. Using this model it is possible to plan and direct activities of business subject and also to measure achievements from different perspectives based on connecting and balancing the most important factors of success (Balaško, 2005). The real capacity of Balance Scorecard look back in performing of system for success measurement through business processes in business subject (Osmanagić Bedenik, 2004). According to Kaplan, Balance Scorecard is used by (Kaplan and Norton, 1996): 1. Explaining and settling of strategy, 2. Strategy communication in business subject, 3. Adjustment of specific department and personal goals to strategy of business subject, 4. Connecting strategy goals with long-term goals and defined budget, 5. Identification and connecting strategic initiative, 6. Critic periodic and systematic strategy review, 7. Feedbacks and learning about possibilities for strategy improving. A well constituted BSC model defines clear strategic goals under which basis measures of success are chosen, communication in sense of tasks defining for employees is provided, realization of set up goals is led and finally realistic estimation of total activities of business subject is ensured. The core of BSC model construction makes defining of vision, mission and strategy (goals) of business subject which is the base for defining plans, tasks, parametars and budgets in following four perspectives (Kaplan and Norton, 1996): 1. Financial perspective, 2. Buyers' perspective, 3. Perspective of internal business process and 4. Perspective of perfection and growth of effective employees capacity. For developing and formation it is neccesary to chose and setup the main indicators by which are measured activities for all four perspectives, i.e. for all four fields (Kaplan and Norton, 1996): 1. Financial indicators, 2. Indicators of value for buyers, 3. Indicators of quality and quantity of internal process, 4. Indicators of perfection and growth of effective employee capacity.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA