Naslov
Conflicts in user perceptions of value of websites in the shipping industry

Autori
Golik Klanac, Nataša ; Ćuković, Ksenija ; Dlačić, Jasmina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
26th IMP Conference: Business networks - Globality, Regionality, Locality / - Budimpešta : Corvinus University of Budapest, Hungary ; IMP Group, 2010, 1-9

Skup
The 26th IMP Conference: Business networks - Globality, Regionality, Locality

Mjesto i datum
Budimpešta, Mađarska, 02.09.2010. - 04.09.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
value; websites; conflicts; business-to-business; multiple perspective; shipping

Sažetak
Purpose of the paper: The aim of the paper is to define and describe conflicts in value perceptions of websites for users in business-to-business relationships in the context of shipping industry. // Literature addressed: The paper draws upon studies dealing with user value, conflicts in business-to-business relationships and websites. // Research method: The empirical part involves four case studies in the context of shipping industry. Research techniques used are personal interviews and website analyses. // Research findings: The paper elicits how and which website characteristics result in conflicts in perceptions of website users. It identifies conflicts of different types: personal, inter-personal, relationship and stakeholder conflict. // Main contribution: The paper extends current understanding of business-to-business websites which result in conflicts and of levels at which they might appear. It makes contributions both to the literature on value and business-to-business websites and to the use of websites in practice.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA