Naslov
New relationships on the business-to-business market

Autori
Grbac, Bruno ; Dlačić, Jasmina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Advances in Business-Related Scientific Research Conference (ABSRC) 2011 Conference Proceedings / Antončič, Boštjan - Koper : Edukator, 2011, 1-11

ISBN
978-961-92917-2-6

Skup
Advances in Business-Related Scientific Research Conference (ABSRC) 2011

Mjesto i datum
Olbia, Italija, 07.09.2011. - 09.09.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business market; supply chain management; customer relationship management; network relationship

Sažetak
The development of new relationships on the business-to-business (B2B) market is the result of new business conditions in which success is possible only through cooperation with key partners. The key partners of any business are its suppliers and its B2B customers. Gaining and maintaining competitive advantages under the new conditions imposed by a dynamic environment is deemed possible through the synergistic effects of customer relationship management (CRM), supplier relationship management (SRM), awareness of competitive response, and the building of network relationships among common-interest businesses. The effect of change on the behaviour and responses of actors on the B2B market is identified by analysing previous research and processing the opinions of actors on the Croatian B2B market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA