Naslov
Kroatischer Tourismus im internationalen Marketingumfeld des neuen Jahrtausends
(Croatian tourism in international marketing environment of the new millenium)

Autori
Meler, Marcel ; Ružić, Drago ; Medić, Mane

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
XX. Wisenschaftliches Symposium "Systemtransformation und Internationaler Wettbewerb"

Urednik/ci
Turkalj, Željko

Izdavač
Fachhochschule Pforzheim ; Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

Grad
Osijek

Godina
2000

Raspon stranica
73-97

ISBN
953-6073-45-5

Ključne riječi
turismus, marketingumfeld, globalization
(tourism industry, marketing environment, globalization)

Sažetak
In a systematic social phenomena observation, one should start from the fact that each economic subject is a part of the economic system that represents a subsystem of a narrower or of a broader social community. Thus, interactive connections within a macr- or microenvironment are significant for each economic subject. The catering touristic economic subjects that are the topic of our discussion also function, as business systems, in a pronounced mutual dependabillity with a narrower or with a broader environment. The main reason for devoting such a great attention to the analysis of a relevant economic subject environmnet should be searched for in characteristics ascribed to the environment in recent decades, pertaining to changeabilit, insecurity, and extern conditions destabilization, uninfluenced by an individual economic subject. The paper discusses the position of Croatian tourism industry in international marketing envronment, especally from the viewpoint of globalization as an irrepressible trend.

Izvorni jezik
Ger

Znanstvena područja
Ekonomija

POVEZANOST RADA