Pregled bibliografske jedinice broj: 535867
Servitization as a strategy for survival: evidence from a small European country
Servitization as a strategy for survival: evidence from a small European country // Proceedings of the 18th International Annual EurOMA Conference
Cambridge, Ujedinjeno Kraljevstvo, 2011. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 535867 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Servitization as a strategy for survival: evidence from a small European country
Autori
Prester, Jasna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 18th International Annual EurOMA Conference
/ - , 2011
Skup
18th International Annual EurOMA Conference
Mjesto i datum
Cambridge, Ujedinjeno Kraljevstvo, 03.07.2011. - 06.07.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Servitization; product related services; Croatia
Sažetak
It has been shown in the literature that manufacturers offer more and more services. One reason is to stay competitive. Even though returns from services amount to almost 10% of revenues, while margins in manufacturing are decreasing and are now around 1%, returns from product related services are low. Neeley (2008) argues that unlike manufacturing, product related services need a skilled workforce which is no longer cheap. In this work we want to investigate what is the current state of product related services in a small country in Europe, but not in European Union, which mostly manufactures components and does not enjoy cheap labor force.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0671204-0817 - Inovacije u proizvodnji kao konkurentna sposobnost poduzeća (Bebek, Borna, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Profili:
Jasna Prester
(autor)
