Naslov
Internet marketing communication of tourist destinations: review of DMO websites in Europe

Autori
Slivar, Iva ; Križman Pavlović, Danijela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing Challenges in New Economy / Križman Pavlović, D. ; Benazić, D. - Pula : Juraj Dobrila University of Pula Department of Economics and Tourism, 2011, -882

ISBN
978-953-7498-45-0

Skup
22nd CROMAR Congress Marketing Challenges in New Economy

Mjesto i datum
Pula, Hrvatska, 06.11.2011. - 08.11.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
: internet marketing; communication strategy; DMOs; Europe; Croatia; destination marketing

Sažetak
This study focuses on content analyses of internet marketing communication tools and techniques used by Destination Management Organizations (DMOs) on their official websites. The population of the study includes two regional DMOs of six European countries each, situated by the sea, as well as all Croatian regional DMOs also by the sea. The results show that DMOs are not fully applying internet marketing tools and techniques on their official websites in their communication with the market and public.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA