Pregled bibliografske jedinice broj: 534544
Integrated marketing communication as a holistic and effective concept of strategic marketing
Integrated marketing communication as a holistic and effective concept of strategic marketing // World journal of retail business management, 2 (2008), 2; 9-19 (podatak o recenziji nije dostupan, članak, ostalo)
CROSBI ID: 534544 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Integrated marketing communication as a holistic and effective concept of strategic marketing
Autori
Vignali, Claudio ; Podrug, Najla ; Lovrinčević, Marina
Izvornik
World journal of retail business management (1994-2915) 2
(2008), 2;
9-19
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, ostalo
Ključne riječi
//
Sažetak
//
Izvorni jezik
Engleski
