Naslov
Organization of international companies and internationalization of operations

Autori
Previšić, Jozo ; Kesić, Tanja ; Ozretić Došen, Đurđana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Quo vadis management: zbornik referatov / Vukovič, Goran - , 1997, 182-190

ISBN
961-232-007-1

Skup
XVI. posvetovanje organizatorjeva dela

Mjesto i datum
Portorož, Slovenija, 02.04.1997. - 04.04.1997

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
international marketing; organization of international companies

Sažetak
The process of growth and development of a company from a national into an international operation is associated with the need for the concurrent revamping of the existing organizational structure. The basic features, advantages and shortcomings of specific organizational models is increasing the degree of internationalization of company operation are discussed in detail. The path of development is followed from the application of simple organizational models (the model with a international divisions, the parent-subsidiary model, or the detached activity model) through more elaborate models of global activity (in terms of the product or geographical aspect) to the matrix construct.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA