Naslov
Theoretical analysis of partitioned prices

Autori
Tomić, Daniel

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Future Organization / Ferjan, Marko ; Kljajić Borštanar, Mirjana ; Pucihar, Andreja - Portorož : Moderna organizacija, 2011, 1423-1431

ISBN
978-961-232-245-8

Skup
30th International Conference on Organizational Science Development FUTURE ORGANIZATION

Mjesto i datum
Portorož, Slovenija, 23.03.2011. - 25.03.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
partitioned price/s; microeconomic aspect; theoretical analysis; price complexity; market strategy; industrial organization

Sažetak
For a long time, economic science and empirics suggest that a perceived price has an important role within consumers’ decision-making. Economic discourse is based on the idea that a perceived magnitude of a price may or may not be equal to a nominal magnitude of a price. From this bipolarity arises interesting concept, known in literature as partitioned price. Partitioned price (PP) presents a modern strategy of attracting consumers by dividing all-inclusive price of product/services on the base price and the additional surcharges such as shipping and handling, various fees, state taxes, etc. Causal relationships that define consumers’ and suppliers’ behaviour are demonstrating price complexity and stress its importance as an essential feature of the market. Hence, the aim of this paper is to evaluate the concept of PP theoretically, as well as to expose it to possible challenges in microeconomic analysis in order to raise questions and stimulate new research patterns.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA