Pregled bibliografske jedinice broj: 53013
Dynamic Adaptive Companies - Answer to the "Wawes" in Macromarketing Environment
Dynamic Adaptive Companies - Answer to the "Wawes" in Macromarketing Environment // International Simposium on Marketing Resource Development Strategies for South East Europe / Grbac, Bruno ; Martin, James (ur.).
Rijeka: Društvo za marketing Rijeka, 1998. str. 1-14 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Dynamic Adaptive Companies - Answer to the "Wawes" in Macromarketing Environment
Autori
Grbac, Bruno
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
International Simposium on Marketing Resource Development Strategies for South East Europe
/ Grbac, Bruno ; Martin, James - Rijeka : Društvo za marketing Rijeka, 1998, 1-14
Skup
Marketing Resource Development Strategies for South East Europe
Mjesto i datum
Rijeka, Hrvatska, 04.06.1998. - 05.06.1998
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Macromarketing; Dynamic Adaptive Companies
Sažetak
The author discuss the characteristics of the "waves" in South-East Europe macromarketing environment and the characteristics of the "Dynamic Adaptive Companies" as an answer to those "waves". Changes in macromarketing environment are concentrated on two main trends - named privatisation and entrepreneurial "waves". This "waves" are interrelated and effect business conditions. Such business conditions requires a new ways of thinking and organising the business. Knowledge to adapt themselves dynamically becomes source of success. The companies with those sources were named "Dynamic Adaptive Companies".
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
