Pregled bibliografske jedinice broj: 529886
Word-of-Mouth Marketing within Social Networking Sites
Word-of-Mouth Marketing within Social Networking Sites // Proceedings of the 22nd Central European Conference on Information and Intelligent Systems / Hunjak, Tihomir ; Lovrenčić, Sandra ; Tomičić, Igor (ur.).
Varaždin, 2011. str. 227-233 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 529886 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Word-of-Mouth Marketing within Social Networking Sites
Autori
Gregurec, Iva ; Ćorić, Ana ; Tomaš, Boris
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 22nd Central European Conference on Information and Intelligent Systems
/ Hunjak, Tihomir ; Lovrenčić, Sandra ; Tomičić, Igor - Varaždin, 2011, 227-233
Skup
22nd Central European Conference on Information and Intelligent Systems
Mjesto i datum
Varaždin, Hrvatska, 21.09.2011. - 23.09.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
word-of-mouth; electronic word-of-mouth; Internet; social networking sites; Facebook; Twitter
Sažetak
Word of Mouth as one of most prominent marketing techniques has a very long history. Its application in modern society, especially in wast social network, is something that is highly interesting. Social networks provide unique and dynamic method for spread of information. Information about specific product can be spread throughout entire network at very low price of simply posting an update on corporate social network profile or in a specialised journal. The main purpose of this study is to identify and quantify effects of word of mouth marketing across social networks Facebook and Twitter.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
016-0000000-1730 - Međuzavisnost liberalizacije poštanskog tržišta i izravnog marketinga (Dvorski, Stjepan, MZOS ) ( CroRIS)
016-0000000-1746 - Komunikacijske vještine i tehnologije u komunikaciji Internetom i e-obrazovanju (Bubaš, Goran, MZOS ) ( CroRIS)
016-0161217-0870 - Modeliranje proceduralnih propisa (Strahonja, Vjeran, MZOS ) ( CroRIS)
Ustanove:
Fakultet organizacije i informatike, Varaždin
