Naslov
Social network marketing

Autori
Zavišić, Senka ; Zavišić, Željka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
22nd CROMAR Congress "Marketing challenges in new economy" : proceedings / Križman-Pavlović, Danijela ; Benazić, Dragan - Pula : Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2011, 1008-1019

ISBN
978-953-7498-45-0

Skup
CROMAR kongres (22 ; 2011)

Mjesto i datum
Rijeka, Hrvatska; Pula, Hrvatska, 06.10.2011. - 08.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social network; marketing; communication; Facebook; Twitter

Sažetak
The birth of the social networking trend has brought a change in the way people surf the web and above all the way people interact socially. It also provides a very good platform for business owners to market their businesses. Social network marketing makes use of the process of advertising, promoting and selling ideas, theories, values and philosophies in a social environment. Online social networks give the options to use easy and efficient platforms when spreading marketing message. The success of social networks marks a dynamic shift in how people are using the Internet.They have evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. This model is based upon the hive mentality where people identify themselves as part of a group with similar likes and interests that draw them together. This is easy to do online because the traditional communication barriers of physical locations no longer exist. One more great advantage of social network marketing is that it does not, unlike conventional marketing, involve a huge marketing team or a prohibitive budget. This article will reveal how to use social networks such as Facebook and Twitter as a powerful marketing tool for business. Also it will show how advertising and marketing through social networking websites can definitely enhance networking marketing business.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA