Naslov
Consumers' attitudes towards farm animal welfare and their influence on meat consumption

Autori
Cerjak, Marija ; Karolyi, Danijel ; Mesić, Željka

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
19th Animal Science Days: Abstracts & Plenary lectures / Kapš, Miroslav - Zagreb : Faculty of Agriculture, University of Zagreb, 2011, 25-25

ISBN
978-953-6135-93-6

Skup
19th Animal Science Days: Quadrilateral collaboration in animal science as a perspective for improvement of education and production

Mjesto i datum
Primošten, Hrvatska, 19.09.2011. - 23.09.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatia; animal welfare; consumers’ attitudes; segmentation

Sažetak
The aim of this paper was to examine Croatian consumers’ attitudes towards meat producing farm animal welfare (AW). The survey conducted with 102 meat consumers in Zagreb revealed that consumers believe in importance of AW but most of them do not consider it when buying meat. Three segments, differing in their attitudes towards AW, were identified by using cluster analysis: the most numerous (44%) are mostly concerned about AW and they eat meat less often than others ; the second group (37%) consider AW as an important issue, but they believe that modern food production not following high AW standards is necessary. The smallest segment (19%) is rather indifferent towards AW compared to others, and they consider taste of meat as more important than the way of its production.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija)

POVEZANOST RADA