Naslov
Consumer attitudes, behaviours and rights toward food market in Una Sana Canton

Autori
Alibabić, Vildana ; Šertović, Edina ; Jokić, Stela ; Bajramović, Melisa ; Mujić, Ibrahim

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
22nd International Scientific-Expert Conference of Agriculture and Food Industry, Book of Abstracts / - , 2011

Skup
22nd International Scientific-Expert Conference of Agriculture and Food Industry

Mjesto i datum
Sarajevo, Bosna i Hercegovina, 28.09.2011. - 01.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Consumer behaviour; consumer rights; food products; food labelling

Sažetak
The aim of this study was to examine consumer attitudes and behaviours related to food products in the market of Una Sana Canton. The research was conducted during period from 2009 to 2011 in the eight municipalities. Questionnaires were accomplished through direct contact with 280 adults and consisted of several group of questions related to the socio-demographic characteristics, attitudes of consumers according to the food choice, quality and labelling, as well as the consumers rights. The sample of subjects was mainly females (62.4%), average age 43 years, mostly with just secondary education (61.4%). Average earnings of examines were around 400 €, while the unemployment rate was around 40%. The decision to purchase some food product over 80% of consumers made on the basic of quality, however, 22.6% of them know what the product quality is, which indicates the high degree of ignorance. Their perception of quality is not based on assumptions and/or wrong perceptions of the various media. Also, 74.5% of examines believes that domestic products have better quality, but over 80% of them don’t know why. In accordance with labelling of food product, 84.6% of examines check the data of product usage, but only 11.2% are interested to the nutrition and health claim. There were statistically significant differences (ANOVA, Duncan’s post-hoc test p < 0.05) in the attitudes of consumers depending on their location and gender. Consumers’ do not have a proper perception about their consumer rights which leads to the recommendation that state institutions in the system should be intensified to inform consumers.

Izvorni jezik
Engleski

Znanstvena područja
Prehrambena tehnologija

POVEZANOST RADA