Naslov
SAILBOAT REGATTA MANAGEMENT AS A FACTOR OF THE TOURIST DESTINATION PROMOTION

Autori
Cerović, Zdenko ; Grudić Kvasić, Sanda

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
6th International Conference on Kinesiology "Integrative power of kinesiology" / Milanović, Dragan ; Sporiš, Goran - Zagreb : Sveučilište u Zagrebu, 2011, 639-643

ISBN
978-953-317-013-8

Skup
6th International Conference on Kinesiology "Integrative power of kinesiology"

Mjesto i datum
Opatija, Hrvatska, 08.09.2011. - 11.09.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
management of regattas; promotion of tourist destination; tourist motives

Sažetak
This topic is by its contents and expected results highly interesting and until now little explored. The initial question is how much can a regatta, as a segmented and specific tourist content, increase the promotion of a tourist destination. Case studies are based on regattas on the Croatian coast. This paper researches fourteen regattas in fourteen tourist destinations in three counties, i.e. tourist destinations that form a representative sample, because they make a total of 20% of turist overnight stays and tourist trade on the Croatian part of the Adriatic. We have surveyed the regatta competitors and participants as sporting events that are mainly organized and supported by local tourist boards. Regattas are challenging events in all aspects of management and these special aspects require by their extent and model special methods of planning, organizing, leading and controling the organization of a regatta.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA