Naslov
CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING

Autori
Jelačić, Denis

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Service processes improving

Urednik/ci
Stasiak-Betlejewska, Renata

Izdavač
Vlastita naklada

Grad
Zagreb

Godina
2011

Raspon stranica
138-153

ISBN
953-97777-4-7

Ključne riječi
corporate identity, wood processing and furniture manufacturing, perception of corporate identity

Sažetak
Corporate identity was defined differently by different authors and it's unique definition was not established, but it is most certain the soul of every enterprise which is based on history, environment, previous development and recognition on the market. In this paper we researched the corporate identity perception in wood processing and furniture manufacturing companies in the Republic of Croatia. Research was conducted as a survey using questionnaires which held general information about the enterprise and 10 questions regarding perception of corporate identity. 210 enterprises for wood processing and furniture manufacturing were surveyed and 43 (20, 47 %) of them answered to all the questions, from which 35 (16, 67 %) was taken into consideration. Given data were analized statistically using χ2-test. Results showed that corporate identity in Croatian wood processing and furniture manufacturing companies was mostly defined and equilized with vizual presentation of the company, image and recognizable and different perception on the market. At the same time, most of surveeys thought that corporate identity is mostly made of design of the company, outside communication of the company and company's philosophy

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija

POVEZANOST RADA