Naslov
The role of Internet in empowering consumers: the case of group buying

Autori
Štulec (Županić), Ivana ; Petljak, Kristina ; Vouk, Rudolf

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of „MSKE 2011 - Managing Services in the Knowledge Economy„ / Prof. Doutor Rui Silva i Prof. Doutor Eduardo Tomé - Famalicao : Universidade Lusíada de Villa Nova de Famalicão, 2011, 730-741

ISBN
978-989-640-103-0

Skup
International Conference MSKE 2011 - Managing Services in the Knowledge Economy,

Mjesto i datum
Famalicão, Portugal, 13.07.2011. - 15.07.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Internet; group buying; quantity discounts; students; Croatia.

Sažetak
Initiated by recession and reduction in purchasing power, consumers have used the Internet to group on and strengthen their position against retailers in order to achieve quantity discounts. The phenomenon of online group buying was launched by U.S. based Groupon.com in year 2008. Group buying web sites act as intermediaries between sellers (producers, local retailers and service providers) on one side and buyers (customers) on the other. The purpose of this paper is to introduce the general and scientific public with a new form of Internet commerce that found a way to turn the economic crisis to its benefit and to present the findings of a research conducted among university students in Croatia. The purpose of the research was to determine the level of students` familiarity with group buying concept and to provide the holistic view of students as group buyers in terms of their buying behaviour. Based on research findings, several managerial implications can be drawn.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA