Naslov
Research of e-marketing information system in hospitality

Autori
Andrlić, Berislav ; Budić, Hrvoje ; Đokić, Kristian

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of International conference “Scientific research and experimental development” / - Pariz : World Academy of Science, Engineering and Technology (WASET), 2011, 1184-1189

Skup
World Academy of Science, Engineering and Technology - WASET 2011

Mjesto i datum
Pariz, Francuska, 24.06.2011. - 26.06.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-marketing ; hospitality ; market research

Sažetak
Marketing in hospitality due to it's changing and complex environment becomes increasingly difficult without an effective market research. New aspects of market research and especially new technologies give rise to new or existing hospitality growth markets. In developed economies, all the greater attention is given to study the role of new technologies in the field of hospitality, and market research using the Internet. The aim of this paper is to present application of research market methods via the Internet in hospitality using e-marketing information system.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA