Naslov
Business Ethics and Managing Reputation

Autori
Trbušić, Helena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Management of Technology – Step to Sustainable Production MOTSP 2010 Conference Proceedings / Ćosić, Predrag - Zagreb : Fakultet strojarstva i brodogradnje Sveučilišta u Zagrebu, 2010, 588-595

ISBN
978-953-7738-09-9

Skup
Management of Technology - Step to Sustainable Production

Mjesto i datum
Rovinj, Hrvatska, 02.06.2010. - 04.06.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social responsibility; business ethics; organizational culture; reputation

Sažetak
The paper deals with the concept of business ethics and its relationship to social responsibility as a framework for contemporary business practice. The text examines the paradoxes of combining interest-dominated economic activity with ethically responsible behaviour in the context of societal normativity. Adherence to certain ethical standards in relation to all stakeholders contributes to positive reputation important for the economic success of a company. A (re)structuring of organizational culture – on the basis of Ronald Sims’ description of short and long-term measures for building a positive reputation – is recommended for achieving viable standards for ethically acceptable corporate behaviour.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

POVEZANOST RADA