Naslov
Implementing Reverse Logistics Activities into Exsisting Companies Systems on the Croatian Market

Autori
Rogić Kristijan ; Bajor, Ivona ; Ivaković Babić, Morana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
14th International Conference on Transport Science, ICTS – 2011 ; Maritime, Transport and Logistic Science / Zanne, Marina ; Bajec, Patricija - Portorož, 2011

ISBN
978-961-6044-92-9

Skup
14th International Conference on Transport Science - ICTS 2011

Mjesto i datum
Portorož, Slovenija, 27.05.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
reverse logistics activities; company strategy; business development; optimization processes

Sažetak
Reverse logistics activities are starting to be a must have accessory in today’s companies development strategy. Activities are implemented into existing systems for many reasons ; only basic or sophisticated approach makes a significant impact on company’s profit. Implementing only basic activities into companies strategy assures that the companies profit will not be lost and customer would have an option of returning a product if it does not meet his needs. Basic activities would grant that the returned product will provide some return of the invested costs to the company and offer an option for upgrading them. Demanding consumers, globalization, shortened life cycle of the product, social responsibility and environmental issues are only some of the actual impacts that are affecting company’s strategies to implement reverse logistics processes. Implementing these activities into existing companies system can be of crucial matter for the company. Choosing a right form of processes can affect future companies development and can also form a position of the company on today’s competitive market.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport

POVEZANOST RADA