Naslov
Taxonomy of Digital Economy Business Models

Autori
Jurišić, Marko ; Kermek, Dragutin

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 34th MIPRO International Convention on Digital Economy - 8th Alpe Adria Danube Universities Initiative (ALADIN) / Čišić, Dragan ; Hutinski, Željko ; Baranović, Mirta ; Mauher, Mladen ; Ordanić, Lea - Rijeka : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2011, 68-73

ISBN
978-953-233-064-9

Skup
34th International Convention on Information and Communication Technology, Electronics and Microelectronics

Mjesto i datum
Opatija, Hrvatska, 23.05.2011. - 27.05.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Digital economy; business model; B2C; cloud computing; pay-what-you-want; open source

Sažetak
Availability of high speed Internet connections, micropayment and credit card infrastructure has introduced new business models for vendors and enabled average consumers to use the Internet for shopping. Today it is possible to buy anything on the web with just a few clicks of a mouse, from groceries and gadgets to music and software. Penetration of smartphones and similar devices such as internet tablets and e-book readers has greatly increased the percentage of general population which shops online. This paper systematically describes business to consumer (B2C) business models, from traditional off-the- shelf selling in stores, online ordering and subscription models to pay-what-you want model, open source business models and cloud computing with hardware and software as a service approach. This paper assesses current business models' potential and rates them according to recent trends.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA