Naslov
Factors that influence Internet users' privacy perception

Autori
Mekovec, Renata ; Vrček, Neven

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ITI 2011, 33rd international conference on Information Technology Interfaces / Luzar-Stiffler, Vesna ; Jarec Iva ; Bekić Zoran - Zagreb, 2011, 227-232

ISBN
978-953-7138-20-2

Skup
33rd international conference on Information Technology Interfaces - ITI 2011

Mjesto i datum
Dubrovnik, Hrvatska; Cavtat, Hrvatska, 27.06.2011. - 30.06.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
privacy perception; online privacy; online shopping; Internet banking
(privacy perception; online privacy; online shopping; Intern)

Sažetak
Privacy concerns are identified as one of the main factors that have a negative impact on Internet users’ online behaviour. Often, Internet users do not have confidence that a web site will ensure their privacy either in collection nor in future usage of their personal information. In this article we propose a categorization of factors that can influence users’ privacy perception during their online activity. Furthermore, we report on a research model for Internet users’ privacy perception, and a pilot study performed among online shopping/Internet banking users.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA