Naslov
Conceptual Model of Mobile Services in the Travel and Tourism Industry

Autori
Portolan, Antonio ; Žubrinić, Krunoslav ; Miličević, Mario

Izvornik
International journal of computers (1998-4308) 5 (2011), 3; 314-321

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Mobile application; mobile services; social network; tourism; travel

Sažetak
Today, in a time of economic crisis, companies in all economic sectors should reevaluate their strategies to achieve the necessary market success. Recent studies show that the potential customers would rather spend their earnings on domestic equipment and electronic devices like laptops and mobile phones, than on vacations and traveling. This behavior generates huge losses for the travel industry and tourism. The potential solution for that problem is to connect the mobile industry with the travel and tourism in a way that will encourage customers to travel more and enjoy the time by using interactive and helpful content. In this paper we discuss the possibility of mobile device integration in the travel and tourism industry and its impact on potential customer groups. At the end of paper, a conceptual model of mobile services integration in the current travel and tourism industry is presented.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika, Računarstvo, Informacijske i komunikacijske znanosti

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