Pregled bibliografske jedinice broj: 514715
Aspects of e-commerce usage
Aspects of e-commerce usage // 21. Central European Conference on Information and Intelligent Systems (CECiiS 2010) : proceedings / Aurer, Boris ; Bača, Miroslav ; Schatten, Markus (ur.).
Zagreb : Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2010. str. 81-85 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 514715 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Aspects of e-commerce usage
Autori
Zekanović-Korona, Ljiljana ; Krce Miočić, Božena ; Šalić, Nataša
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
21. Central European Conference on Information and Intelligent Systems (CECiiS 2010) : proceedings
/ Aurer, Boris ; Bača, Miroslav ; Schatten, Markus - Zagreb : Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2010, 81-85
Skup
Central European Conference on Information and Intelligent Systems (21 ; 2010)
Mjesto i datum
Varaždin, Hrvatska, 22.09.2010. - 24.09.2010
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Internet; technology; business; economy; electronic commerce
Sažetak
The potentials of the Internet as a network of networks cause significant shifts in contemporary theory and practice. By getting insight into modern economies, we can observe the changing focus of producing activities “moving” from the material domain into the field of services, and information becomes a basic resource of business. The development of the Internet and the concept of e-business that comprises carrying out business activities in virtual space, create new e-markets. Theoretically speaking, the inability to control the Internet breaks all limits considering the types of services being offered on the Internet and the ways of providing them. The aim of this research was to find out to which extent modern users of computers and the Internet utilize the potentials of e-learning. The research has been conducted on 100 randomly selected respondents from Zadar, aged 18 to 65, with different professional and educational backgrounds. The survey was made up of 17 questions. The respondents’ opinions on various aspects of utilizing e-marketing were statistically elaborated. Further analysis of the data included different statistical procedures used in analysing motives and levels of using e-marketing
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Sveučilište u Zadru
