Naslov
Transforming Social Networking from a Service to a Platform: a Case Study of Ad-hoc Social Networking

Autori
Podobnik, Vedran ; Lovrek, Ignac

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 13th International Conference on Electronic Commerce (ICEC 2011) / - Liverpool : The Association for Computing Machinery (ACM), 2012

ISBN
978-1-4503-1428-2

Skup
The 13th International Conference on Electronic Commerce (ICEC 2011)

Mjesto i datum
Liverpool, Ujedinjeno Kraljevstvo, 03.08.2011. - 05.08.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
ICT Evolution; Social Networking; Application Store; Impulse Purchase; Ad-hoc Connections; User Collaboration

Sažetak
In this paper we discuss how a synergy of fundamental concepts standing behind the Facebook (i.e., social networking) and the iPhone (i.e., mobile and pervasive platform) can generate a sustainable business model for the ICT industry. Namely, we will show that a transformation of social networking from a service to a mobile and pervasive platform can produce multiple benefits for both social network service providers as well communication operators/smartphone manufacturers, while provisioning end-users an added value. Additionally, we will demonstrate our proposal through a case study presenting ad-hoc social networking, a platform for managing ad-hoc social relationships (i.e., set up by (mobile) users located in a limited geographical area during a certain period in time).

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika, Računarstvo, Ekonomija

POVEZANOST RADA