Naslov
A Bidding Agent for Advertisement Auctions: An Overview of the CrocodileAgent 2010

Autori
Širanović, Irena ; Čavka, Tomislav ; Petrić, Ana ; Podobnik, Vedran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Proceedings of the 2011 Workshop on Trading Agent Design and Analysis / Symeonidis, Andreas ; Collins, John ; Ketter, Wolf - Barcelona : IJCAI, 2011, 68-75

Skup
The 2011 Workshop on Trading Agent Design and Analysis (TADA'11) @ Twenty-Second International Joint Conference on Artificial Intelligence (IJCAI'11)

Mjesto i datum
Barcelona, Španjolska, 17.07.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Trading Agent Competition Ad Auctions; TAC/AA; CrocodileAgent; Advertisement Auctions; Sponsored Search

Sažetak
Sponsored search is a popular form of targeted online advertising and the most profitable online advertising revenue format. Online publishers use different formats of unit price auctions to sell advertising slots. In the Trading Agent Competition Ad Auctions (TAC/AA) Game, intelligent software agents represent publishers which conduct keyword auctions and advertisers which participate in those auctions. The publisher is designed by game creators while advertisers are designed by game entrants. Advertisers bid for the placement of their ads on publisher's web page and the main challenge placed before them is how to determine the right amount they should bid for a certain keyword. In this paper, we present the CrocodileAgent, our entry in the 2010 TAC AA Competition. The agent's architecture is presented and a series of controlled experiments are discussed.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika, Računarstvo, Ekonomija

POVEZANOST RADA