Naslov
Corporate governance, social responsibility and corporate reputation: an empirical analysis of the situation in Croatia

Autori
Golja, Tea ; Paulišić, Morena

Izvornik
International journal of economic policy in emerging economies (1752-0452) 3 (2010), 4; 368-384

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
corporate social responsibility; CSR; corporate reputation; corporate governance; Croatia; emerging economies

Sažetak
Responsible behaviour becomes a must in the everyday business owing to the huge pressures from different stakeholders. Products and their quality are no longer considered main competitors but companies, their brands and reputation are. The purpose of the paper is to offer an explanation how Corporate Social Responsibility (CSR) influences corporation's reputation. An empirical analysis in the Republic of Croatia was conducted. The aim was to enlighten the current state of CSR as one of the aspects of corporate governance in building corporate reputation. Managers' perception regarding the importance of CSR in building better reputation and competitive advantage was highlighted.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad prezentiran na međunarodnoj znanstvenoj konferenciji International Conference on International Business u Solunu, Grčkoj koji se održavao od 22. do 23.05.2010. Sažetak objavljen u Zborniku radova istoga skupa.

POVEZANOST RADA