Pregled bibliografske jedinice broj: 510225
Corporate Social Responsibility, A company View
Corporate Social Responsibility, A company View // Medianali, 8 (2010), 65-86 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 510225 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Corporate Social Responsibility, A company View
Autori
Gregory, Anne ; Tafra-Vlahović, Majda
Izvornik
Medianali (1846-436X) 8
(2010);
65-86
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Corporate Social Responsibility; emerging and developing countries; Yugoslavia; Eastern Europe
Sažetak
Corporate social responsibility is a well developed public relations concept in Western democracies, but it is not yet equally well understood as a concept or practice in European emerging markets in developing countries. This paper outlines research that has been undertaken on CSR in one global organisation that operates across central and Eastern Europe and the European facing countries of the former Soviet Union, with detailed focus on three countries in the former Yugoslavia. From the discussion and conclusions drawn, advice is provided to organisations that are planning to develop CSR programmes in this area.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Veleučilište s pravom javnosti Baltazar Zaprešić,
Sveučilište u Dubrovniku
Profili:
Majda Tafra-Vlahović
(autor)
