Naslov
Branding of rural regions and autochthon agricultural products linked to their terroir

Autori
Wirsig, Alexander ; Profeta, Adriano ; Häring, Anna ; Cerjak, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
46. hrvatski i 6. međunarodni simpozij agronoma : zbornik radova = 46th Croatian & 6th International Symposium on Agriculture : proceedings / Pospišil, Milan - Zagreb : Agronomski fakultet Sveučilišta u Zagrebu, 2011, 301-305

ISBN
978-953-6135-84-4

Skup
46. hrvatski i 6. međunarodni simpozij agronoma : 46th Croatian & 6th International Symposium on Agriculture

Mjesto i datum
Opatija, Hrvatska, 18.02.2008. - 21.02.2008

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
geographical indication; regional identity brand; quality certification scheme

Sažetak
Europe possesses a high diversity of rural areas with specific culinary traditions and production methods often resulting from local expertise or special ingredients. The image or reputation of rural regions may be used in marketing of products and services originating from these regions and vice versa. Sustainable rural tourism strategies may therefore be supplemented by the concept of (a) regional identity brands (b) quality certification schemes with designation of origin and (c) geographic indications according to the EU-Scheme on PDOs/PGIs. Geographic indications may support the generation of added value from tourism in rural areas, by establishing cultural events and improvement of the public image and reputation of the region after registration. Vice versa rural tourism may play a major role in supporting the collective promotion of geographic indications as a culinary ambassador of the rural region.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Ekonomija

POVEZANOST RADA