Naslov
THE ROLE OF INTERACTIVE MEDIA IN DEVELOPMENT OF CONTEMPORARY TOURIST COMMUNICATION AND IN REDEFINITION OF TOURIST IDENTITY

Autori
Ivanović, Slobodan ; Galičić, Vlado ; Ribarović, Odri

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Society and Technology 2010. / Plenković, Juraj - Zagreb : Hrvatsko komunikološko društvo, 2010, 441-448

ISBN
978-953-6226-21-4

Skup
Society and Technology 2010.

Mjesto i datum
Zadar, Hrvatska, 28.05.2010. - 30.05.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
evolution of internet; tourists´ opinion; one-sided communication; online communication; interactive dimmension of tourism

Sažetak
Continuous evolution of internet, its wide distribution and availability have a crucial role in raising the importance of tourist´s opinion, as well as in transition, from one-sided communication (from top to bottom) to contemporary, democratic on-line communication (from bottom to top). The replacement of roles or, in other words, the exchange of tourist information "among equals" is crucial. By popularization of tourist on-line communication, especially of electronic diary notes (travel blogs), personal tourist experience is becoming bilateral, and presents a substantial part of post-modern living. A contemporary interactive dimension of tourism also underlines tourist industry.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA