Naslov
The SME’s Role in the Tourism Industry Cluster Formation in the Republic of Croatia

Autori
Meler, Marcel ; Magaš, Dragan ; Horvat, Đuro

Izvornik
TMC academic journal (1793-6020) 5 (2011), 2; 24-33

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
clusters ; Croatia ; destination ; SME ; tourism industry ; tourism product

Sažetak
A tourism industry product should not be observed separately from a tourist destination and vice versa. A tourist destination should have a steadily profiled, original tourism industry offer of its own, being competitive with regard to similar tourist destinations, simultaneously implying that it is also directed toward the tourism industry consumers’ competitive target market. Thereby, the establishment and development of clusters for the needs of the Republic of Croatia’s tourism industry represents a proactive approach to the problem of continental economic resources and the tourism industry products’ offer interconnection. The cluster-wise SME’s formation and development model deserves a special attention, since the SMEs are the most vital segment of almost any national economy, and the necessity of the operationalization in the tourism industry, especially in the tourism industry product formation, is indubitable. Pursuant to the research conducted, the SMEs in Croatia demonstrate a relatively high readiness level pertinent to the involvement in a cluster formation process.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA