Pregled bibliografske jedinice broj: 503787
Multilingualism in Companies - a Precondition for Successful Entry into the Global Market
Multilingualism in Companies - a Precondition for Successful Entry into the Global Market // 2nd International Conference "Vallis Aurea" / Katalinić, Branko (ur.).
Požega: Veleučilište u Požegi, 2010. str. 1535-1539 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), stručni)
CROSBI ID: 503787 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Multilingualism in Companies - a Precondition for Successful Entry into the Global Market
Autori
Vulić, Vesna
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni
Izvornik
2nd International Conference "Vallis Aurea"
/ Katalinić, Branko - Požega : Veleučilište u Požegi, 2010, 1535-1539
ISBN
978-953-7744-06-9
Skup
2nd International Conference "Vallis Aurea" focus on : regional development
Mjesto i datum
Požega, Hrvatska, 03.09.2010
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
multilingualism ; communication ; objective ; language strategies ; business
Sažetak
This paper deals with the importance of the recognition and development of successful language strategies in companies in order to create a more competitive and highly skilled workforce. In order to achieve this goal, measures at national, regional and company level should be envisaged. Multilingualism not only promotes openness and mutual understanding but also opens doors to new markets and business opportunities. Investing in language skills to ensure a supply of highly qualified employees is crucial to fully benefit from the global market.
Izvorni jezik
Engleski
Znanstvena područja
Filologija
POVEZANOST RADA
Ustanove:
Veleučilište u Požegi
