Naslov
Personal perception of the most important conscious restrained factor of young people for apparel purchase
(Personal perception of the most important conscious restrained fastor of young people for apparel purchase)

Autori
Tratnik, Miroslav ; Stracenski Kalauz, Maja ; Nedanov, Aleksandar

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
5th International Textile, Clothing & Design Conference : Magic World of Textiles : book of proceedings / Dragčević, Zvonko ; Hursa Šajatović, Anica ; Vujasinović, Edita - Zagreb, 2010, 890-895

Skup
International Textile, Clothing & Design Conference : Magic World of Textiles (5 ; 2010)

Mjesto i datum
Dubrovnik, Hrvatska, 03.10.2010. - 06.10.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
younger costumers; apparel buying behaviour; restrained factors for apparel purchase; Ward's hierarchical cluster analysis

Sažetak
The study examines the apparel purchase decisions of younger people, who are becoming an increasingly large consumer segment. It focuses on particular on the factors which the respondents consider to be the most important in deciding against the purchase of apparel, and their frequency rank, a feature that has not been studied adequately so far. The survey carried out in Zagreb on a sample of 284 respondents of both genders aged 15 to 35 provided the following ranking of the 16 most important factors: price too high ; do not like it ; poor quality ; do not need it ; uncomfortable ; poor fit ; unnameable salesmen ; poor appearance ; not in the mood ; everybody wears it ; not functional ; does not fit my style ; not a brand ; not modern ; do not feel well wearing it ; the size does not fit. Seven clusters have been defined by Ward's method.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Ekonomija, Sociologija

POVEZANOST RADA