Pregled bibliografske jedinice broj: 503593
Web Wine Marketing: Theory and Practice
Web Wine Marketing: Theory and Practice // Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development
Požega, Hrvatska, 2010. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 503593 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Web Wine Marketing: Theory and Practice
Autori
Andrlić, Berislav ; Ružić, Ivan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 2nd International Conference „Vallis Aurea“: Focus on Regional Development
/ - , 2010
Skup
2nd International Conference „Vallis Aurea“: Focus on Regional Development
Mjesto i datum
Požega, Hrvatska, 03.09.2010
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
e-marketing; wine; web site; e-shop
Sažetak
Key factors which had an influence to changes in world market, including technology and globalization, can be showed as four specific powers, which can form new digital era including digitalization and connectivity, forming new shapes of mediators and adjusting to customers wishes. Following appearance of those trends there is a new form of sales on the wine market, using Internet as communication and transaction channel.
Izvorni jezik
Hrvatski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Veleučilište u Požegi
