Naslov
Effect of e-marketing on consumer behaviour in hospitality

Autori
Andrlić, Berislav ; Ružić, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova Tourism & Hospitality Industry 2010 / - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2010, 692-706

ISBN
978-953-6198-78-8

Skup
Tourism & Hospitality Industry 2010, 20th Biennial International Congress

Mjesto i datum
Opatija, Hrvatska, 06.05.2010. - 08.05.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-marketing ; consumer behavior ; hospitality

Sažetak
For the purpose of implementing marketing plan in hospitality, there is indispensability of identifying consumer behavior in buyer decision process. Consumer behavior in hospitality is affected by many different factors, yet understanding it is essential task of marketing management. Undoubtedly, one of the most important factors is new technology development on the bidding side, which leads to new consumer behavior modality. However, it is also a matter of growing interest to hospitality practitioners as organizations seek to keep ahead of changes in consumer tastes so that they can ensure they offer what the tourist wants. There is a general lack of information on how consumers use the Internet for information, booking and purchase of hospitality products and services. The aim of this paper is to determine influence of Internet on consumer behavior in hospitality and to identify the levels of usage of Internet in population on Croatian market. Basic features of the influence of Internet on consumer behaviour in hospitality will be analyzed by using method of online web survey.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA