Pregled bibliografske jedinice broj: 503590
Analysis of using Internet Technology in Hospitality Marketing
Analysis of using Internet Technology in Hospitality Marketing // Annals of DAAAM for 2009 & Proceedings of the 20th International DAAAM Symposium / Branko Katalinić (ur.).
Beč: DAAAM International Vienna, 2009. str. 46-47 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 503590 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Analysis of using Internet Technology in Hospitality Marketing
Autori
Ružić, Drago ; Andrlić, Berislav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Annals of DAAAM for 2009 & Proceedings of the 20th International DAAAM Symposium
/ Branko Katalinić - Beč : DAAAM International Vienna, 2009, 46-47
ISBN
978-3- 901509-70-4
Skup
20th International DAAAM Symposium
Mjesto i datum
Austrija, 25.11.2009. - 28.11.2009
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
e-marketing; hospitality; technology; Web 2.0
Sažetak
: Information technology has changed fundamentally the very nature of marketing for hospitality. Most hospitality firms have started developing e-marketing strategies for the web. As a result, e-marketing is growing at a dramatic pace and is significantly impacting on tourists. Special attention is dedicated to Internet, which is in the hospitality sector, as in other business sectors changed classic business activities, and is used as communication, transaction and distribution channel. As a result, there is a need for the introduction of new web 2.0 technologies in order to increase the competitive advantage of hotels.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
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