Pregled bibliografske jedinice broj: 503584
Application of the Internet Market Research Methods in Hospitality
Application of the Internet Market Research Methods in Hospitality // DAAAM International Scientific Book 2010 / Branko Katalinić (ur.).
Beč: DAAAM International Vienna, 2010. str. 497-508
CROSBI ID: 503584 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Application of the Internet Market Research
Methods in Hospitality
Autori
Andrlić, Berislav ; Budić, Hrvoje
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
DAAAM International Scientific Book 2010
Urednik/ci
Branko Katalinić
Izdavač
DAAAM International Vienna
Grad
Beč
Godina
2010
Raspon stranica
497-508
ISBN
978-3-901509-74-2
Ključne riječi
market research, methodology, internet, hospitality
Sažetak
This paper analysis the role of Internet market research in hospitality due to it's changing and complex environment. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism growth markets. In order to examine this problem the following methods were used: analysis, synthesis, induction, deduction and online secondary research. Results showed that online market research methods improve the quality of e- marketing process in hospitality.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
MZOS-152-1521473-1475 - Povećanje učinkovitosti i kvalitete odljevaka-hrvatske perspektive (Budić, Ivan, MZOS ) ( CroRIS)
Ustanove:
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