Naslov
Impact of study motives and perceived education service quality on study success: A cross-cultural research

Autori
Štimac, Helena ; Leko Šimić, Mirna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing Theory Challenges in Emerging Societies / Bauer, A., Agardi, I. - Budimpešta : Corvinus University of Budapest ; Marketing and Media Institute, 2010, 300-306

ISBN
978-963-503-419-2

Skup
EMAC regional conference

Mjesto i datum
Budimpešta, Mađarska, 24.09.2010. - 25.09.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing; higher education; education service quality

Sažetak
Due to institutional and market changes in the area of higher education in transitional economies in Central and Eastern Europe, universities are faced with increasing demands on education service quality, which requires a higher degree of marketing concept implementation. The aim of this paper is to determine the relationship between students’ motivation to study business, their perception of different aspects of educational service quality and the final product quality – study success. Three Business Schools (Osijek, Croatia - EFO, Ljubljana, Slovenia – FELU and Szeged, Hungary - GTK)) took part in this research. Image and reputation of the higher education institution is the most important factor influencing directly students’ perception of education service quality and study success.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA