Pregled bibliografske jedinice broj: 502371
Services marketing - necessity for tourist industry
Services marketing - necessity for tourist industry // La Reconstruccion de la Empresa en el nuevo orden Economico / Hernandez Mogollon, Ricardo (ur.).
Cáceres, Španjolska, 1994. str. 565-578 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 502371 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Services marketing - necessity for tourist industry
Autori
Ozretić Došen, Đurđana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
La Reconstruccion de la Empresa en el nuevo orden Economico
/ Hernandez Mogollon, Ricardo - , 1994, 565-578
ISBN
84-87600-42-5
Skup
VII Congreso National y IV Hispano-Frances de la Asociacion Europea de Direccion y Economia de la Empresa
Mjesto i datum
Cáceres, Španjolska, 07.06.1994. - 10.06.1994
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
services marketing; tourist industry
Sažetak
The concept of service marketing has to be incorporated into the tourism sector so that companies can revitalize their businesses and provide to customers more valuable tourist product than their competitors. Given the specific nature of services, services marketing needs to be differently considered and developed. The text briefly considers the important and specific features of travel services as the key elements that enable a successful marketing mix for business enterprises in the tourism sector.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
