Pregled bibliografske jedinice broj: 502367
Brand without boundaries - Croatia case
Brand without boundaries - Croatia case // The Impact of Globalization on World Business in the New Millennium: Competition, Cooperation, Environment, and Development / Kaynak, Erdener ; Sarvan Fulya D. (ur.).
Antalya, Turska: The International Management Development Association (IMDA), 2002. str. 35-41 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 502367 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Brand without boundaries - Croatia case
Autori
Ozretić Došen, Đurđana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The Impact of Globalization on World Business in the New Millennium: Competition, Cooperation, Environment, and Development
/ Kaynak, Erdener ; Sarvan Fulya D. - : The International Management Development Association (IMDA), 2002, 35-41
ISBN
1-888624-01-9
Skup
Eleventh World Business Congress
Mjesto i datum
Antalya, Turska, 10.06.2002. - 14.06.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
brand; Croata
Sažetak
The building, strengthening and promotion of the image "Croata - homeland of the tie" are the essence of the vision of the brand Croata. This paper describes the development and characteristics of the current Croata brand management strategy.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
