Naslov
A destinational tourism industry product: the SME’s role in the cluster formation in the Republic of Croatia

Autori
Meler, Marcel ; Magaš, Dragan ; Horvat, Đuro

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The 1st International Conference for Research in Tourism, Hospitality and Leisure, Conference Proceedings / Kruja, Drita - Skadar : Tourism Department, Economic Faculty, University of Skodra "Luigj Gurakuqi", Albania, 2010, 14-22

ISBN
978-99956-45-51-9

Skup
The 1st International Conference for Research in Tourism, Hospitality and Leisure

Mjesto i datum
Skadar, Albanija, 01.10.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
clusters; Croatia; destination; SME; tourism product; tourism industry

Sažetak
The SME's in Croatia’s tourism industry also have to join the process of creation of their sustainable competitive advantage as a specific guarantee of their business future. A tourism industry product should not be observed separated from a tourist destination and vice versa. A tourist destination should have a steadily profiled, original tourism industry offer of its own, being competitive with regard to the similar tourist destinations, simultaneously implying that it is also directed toward the tourism industry consumers’ competitive target market. Thereby, the establishment and development of clusters for the needs of the Republic of Croatia’s tourism industry represents a proactive approach to the problem of continental economic resources and the tourism industry products’ offer interconnection. The cluster-wise SME’s formation and development model deserves a special attention, since the SME’s are the most vital segment of almost any national economy, and the necessity of its operationalization in the tourism industry, especially in the tourism industry product formation, is indubitable. Pursuant to the conducted research conducted, the SME’s in Croatia demonstrate a relatively high readiness level pertinent to the involvement in a cluster formation process.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA