Pregled bibliografske jedinice broj: 500538
An Empirical Analysis of the Structures of the STI Buying Center in Croatian Industrial Firms: a Marketing Approach
An Empirical Analysis of the Structures of the STI Buying Center in Croatian Industrial Firms: a Marketing Approach // Infomediary (Amsterdam), 5 (1991), 2-3; 109-117 (podatak o recenziji nije dostupan, članak, znanstveni)
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Naslov
An Empirical Analysis of the Structures of the STI Buying Center in Croatian Industrial Firms: a Marketing Approach
Autori
Švarc, Jadranka
Izvornik
Infomediary (Amsterdam) (0169-2763) 5
(1991), 2-3;
109-117
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Science and technology information; buying centres; industry
Sažetak
The paper presents an empirical analysis of the structure of the buying centre for scientific and technological information (STI). It concludes that the process of buying of STI significantly depends on the size of the firm and is more important in large than in small firms. Since the structure of buying centre differs by companies’ size the marketing activities should be directed to particular organisational members (functions) because of their different impact on purchasing STI.
Izvorni jezik
Engleski
Znanstvena područja
Sociologija
POVEZANOST RADA
Ustanove:
Institut društvenih znanosti Ivo Pilar, Zagreb
Profili:
Jadranka Švarc
(autor)
