Naslov
Visual impact of packaging signs for recycling and waste management

Autori
Dolić, Jurica ; Pibernik, Jesenka ; Bilušić, Iva

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings - The Fifth International Symposium GRID 2010 / Novaković, Dragoljub - Novi Sad, 2010

ISBN
978-86-7892-294-7

Skup
5th International Symposium on Graphic Engineering and Design - GRID 2010

Mjesto i datum
Novi Sad, Srbija, 11.11.2010. - 12.11.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
recycling signs; recycling symbols; environmental symbol design; environmental awareness

Sažetak
This article examines visual representation of recycling and waste management signs printed on packaging and it’s relation to the consumer. Since the life cycle of packaging is short, proper labeling of packaging is important because it serves as a visual guide to the consumer during the process of sorting waste. Since introduction of the Mobius loop sign by the Container Corporation of America in 1970, there has been a growing trend of increased environmental awareness. During the years, many new signs with environmental claims have been introduced to consumers, and their numbers are increasing every year. It is therefore important that the design of these signs is easily understandable to consumers and that their meaning is clear and unambiguous. This article is aimed to determine how the Croatian consumers interpret recycling and waste management signs and how their design and connotative meaning affect consumer decisions. It also examines impact of multiple sign interactions, and how they affect consumer interpretation.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA