Naslov
Choice Factors of Distribution Channels

Autori
Babić, Darko ; Bajor, Ivona ; Ivaković Babić, Morana

Izvornik
Logi (1804-3216) 1 (2010), 2; 5-13

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
distribution; distribution channels; agent

Sažetak
Contemporary flows of goods are all less likely used in direct sales from manufacturers to the final consumer goods. Between the end points of social reproduction - the production and consumption more agents are set, and their mediating function is called by different names. The choice of distribution channels has a strategic character and not only logistical tasks, although it is closely associated with the distribution logistics. The article explaines the distribution channels and defines factors of channel distribution in terms of manufacturers and the retail aspect.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport

POVEZANOST RADA