Naslov
A Novel Product Development - Key Issues for Success

Autori
Kalinić, Hrvoje ; Kostanjčar, Zvonko ; Jeren, Branko

Izvornik
Economic Computation and Economic Cybernetics Studies and Research (0424-267X) 44 (2010), 4; 179-198

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Innovation diffusion ; New product development ; System dynamic ; System thinking

Sažetak
The purpose of this work is to reduce the risk of investment return in development of new products. One of the problems when developing a new product is a high-risk of investment return that prevents many companies from innovation and development of new products. In order to reduce the risk, a model of innovation diffusion should be included in a new product development. There are few theories in literature that examine diffusion of new products, but they focus on specific segments of diffusion process. Within the scope of this work, we propose a model of product diffusion in the market based on the concepts of systems thinking and the methodology of system dynamics. The model focuses on comprehensiveness, and it helps the management to understand the diffusion process. Using the model, one can simulate how the market will accept a product depending on its specific characteristics. Based on the predictions, it is possible to choose the optimal characteristics of a product for the predefined market. Furthermore, we discuss an application to the development of a new e-learning product.

Izvorni jezik
Engleski

Znanstvena područja
Matematika, Računarstvo, Ekonomija

POVEZANOST RADA