Naslov
MARKETING MANAGEMENT SIMULATION MODEL AS SUSTAINABLE ECONOMIC MODEL OF WOOL REPURCHASE & CARE IN CROATIA

Autori
Novak, Ivan ; Vujasinović, Edita

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of the 5th International Textile, Clothing & Design Conference / Dragčević, Zvonko ; Hursa Šajatović, Anica ; Vujasinović, Edita - Zagreb : Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2010, 851-856

Skup
5th International Textile, Clothing & Design Conference - Magic World of Textiles

Mjesto i datum
Dubrovnik, Hrvatska, 03.10.2010. - 06.10.2010

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
croatian wool ; wool repurchase ; marketing management simulation model

Sažetak
Wool has been used throughout history by many cultures for a various purposes. Even now when world is infested with man-made fibers the overall believe is that wool remains an ideal fiber choice for many products - from clothing to construction. So, declaration that Croatian wool is threat and increasing waste to the landscape can not ne accepted. Still, some threats exist like: lack of knowledge by sheep breeders, diversity of sheep flocks, fragmented sheep stock, main orientation on sheep raising for meat, absence of wool repurchase and processing, disinterested government and ministry of agriculture and finally absence of any supervision or management on waste wool disposal. Since each wool is a valuable resource that can be produced in a sustainable manner, marketing simulation model that can be applicable to Croatian market circumstances and which can prove that wool is a valuable natural resource that can be produced in a sustainable, thoughtful and economically acceptable manner, was done.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Ekonomija

POVEZANOST RADA