Naslov
Analysis of Croatian five Star Hotel Websites as a Tool for Managing Hotels

Autori
Jaković, Božidar ; Herceg, Tomislav ; Vlahov, Rebeka Danijela

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2010 & Proceedings of the 21st International DAAAM Symposium “Intelligent Manufacturing & Automation: Focus on Interdisciplinary Solutions”, 20-23rd October 2010, Zadar-Vienna, Croatia-Austria. / Branko Katalinic - Beč : DAAAM International Vienna, 2010, 105-106

ISBN
978-3-901509-73-5

Skup
21st International DAAAM Symposium “Intelligent Manufacturing & Automation: Focus on Interdisciplinary Solutions

Mjesto i datum
Zadar, Hrvatska, 20.10.2010. - 23.10.2010

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Hotel Websites; Hotel Management; Price discrimination; Quantitative methods for market analysis; Web 2.0

Sažetak
In Croatia, tourism is one of the most important industries. When we are talking about the tourism, significant roles have hotels, as well as the main accommodation facilities for tourists. In this paper Croatian five-star hotels websites were examined in a model of marketing and commercial activities. The resulting conclusions are that high-categorized hotels have very good websites, but there are always possibilities to improve it. Some recommendations are given at the end of this paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA