Naslov
Implementation of Strategic Change by Belief-driven and Action-driven Processes

Autori
Hruška, Domagoj ; Rašić, Sanda ; Baković, Tomislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2010 & Proceedings / Katalinić, Ranko - Beč : DAAAM International Vienna, 2010, 1077-1078

Skup
21st International DAAAM Symposium "Inteligent Manufacturing & Automation: Focus on Interdisciplinary Solutions"

Mjesto i datum
Zadar, Hrvatska, 20.10.2010. - 23.10.2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
strategic change; decision making; rhetoric; strategy implementation

Sažetak
In order to achieve strategic leadership companies have to go through the process of continuous change. Although change has many faces it always begins as a cognitive construct of decision maker. In order to implement strategic change, decision maker needs to convince other members of the organization that his mental representation of change is in best interest for the organization. In that attempt decision maker can use different rhetorical approaches. This paper argues that implementation of strategic decisions can be belief-driven or action-driven process. Furthermore, paper identifies circumstances in which the one or another approach is used.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA